The Vig Introduce
For Arizonans seeking a genuinely vibrant neighborhood spot that manages to feel simultaneously cozy, casual, and trendy, The Vig North Central is a must-visit destination in Phoenix. More than just a restaurant, The Vig is an established concept across the Valley that operates as an upscale yet approachable tavern, bar, and cocktail lounge. This location on Central Avenue has quickly become a cornerstone of the North Central neighborhood, offering a perfect blend of high-quality comfort food, exceptional drink selections, and a lively, inclusive atmosphere.
The establishment excels at creating an environment that feels like an extension of your own backyard, especially with its emphasis on indoor/outdoor dining. Whether you're looking for a quick lunch, a sophisticated spot for happy hour with colleagues, a fun family dinner, or a cozy late-night meal, The Vig delivers. The menu showcases an inventive take on American and regional comfort food, ensuring there is a delicious option for every mood and palate, complemented by an extensive list of expertly crafted cocktails and a solid beer and wine selection.
The Vig North Central is strategically located at 8729 N Central Ave, Phoenix, AZ 85020, USA. Tucked into the heart of the North Central corridor, this address is easily reachable for both long-time residents and those passing through the main Phoenix thoroughfare. Its location is designed to be a convenient gathering point for the local community, blending in seamlessly with the surrounding environment.
In line with providing a truly welcoming neighborhood experience, accessibility is a priority. The restaurant features a wheelchair accessible entrance, a dedicated wheelchair accessible parking lot, a wheelchair accessible restroom, and comfortable wheelchair accessible seating. Parking is also convenient for all patrons, with both a free parking lot and free street parking available nearby.
The Vig provides a comprehensive suite of dining and hospitality services to accommodate the diverse needs of its Arizona patrons throughout the day and into the late evening:
- Dine-in: Enjoy the full, vibrant atmosphere and table service for a complete dining experience.
- Outdoor Seating: Take advantage of Phoenix's great weather with comfortable patio seating.
- Curbside Pickup and Takeout: Convenient options for ordering ahead and grabbing your meal to enjoy at home.
- Delivery: Have your favorite comfort food and drinks brought directly to your door.
- Table Service: All guests receive attentive and professional service while dining.
- Reservations: The Vig accepts reservations for both lunch and dinner, with Brunch reservations recommended, especially on weekends when the crowd is particularly lively.
The distinct character and appeal of The Vig North Central are defined by its dynamic features, which cater to a broad range of preferences—from the serious foodie to the casual socializer. These elements contribute to its reputation as one of the Valley’s most reliable hotspots:
- Exceptional Bar Program: A significant highlight is the extensive selection, featuring a Great beer selection, Great cocktails, and a Great wine list. The Bar onsite ensures quick service and plenty of options.
- Signature Food and Drink Deals: They are well-known for their compelling Happy hour drinks and Happy hour food, making it a highly popular destination for after-work gatherings.
- All-Day Dining: Catering to all appetites, they offer Brunch, Lunch, Dinner, and Dessert. The inclusion of Late-night food ensures you can satisfy those evening cravings.
- Menu Diversity: Offerings include delicious Comfort food, Small plates perfect for sharing (like the highly-praised Nachos, Truffle Fries, and Edamame), and excellent Vegetarian options such as the Veggie Tacos and Veggie VIG Burger.
- Atmosphere and Entertainment: The setting is described as Casual, Cozy, and Trendy. Highlighting the outdoor space is the Fireplace, creating a perfect cool-weather gathering spot, often complemented by Live music.
- Inclusive Crowd and Amenities: The space is explicitly Family-friendly, great for Groups, and proudly LGBTQ+ friendly and a Transgender safespace. They provide High chairs and a dedicated Kids' menu.
- Pet-Friendly Patio: For Arizona pet owners, the restaurant is notably Dogs allowed on the patio.
- Sports Viewing: They offer facilities for watching Sports, adding to the tavern atmosphere.
- Payment Convenience: In addition to Credit cards and Debit cards, they accept modern NFC mobile payments.
- Fast Service: Customers frequently compliment the Fast service, especially beneficial during busy peak hours.
Planning your visit, reserving a table, or needing to place a takeout order is simple with the following contact details for The Vig North Central:
Address: 8729 N Central Ave, Phoenix, AZ 85020, USA
Phone: (602) 606-2258
Mobile Phone: +1 602-606-2258
For anyone in the Arizona region, The Vig North Central offers a compelling choice for dining and socializing due to its perfected formula of upscale tavern culture. It’s not just a place to eat; it’s a fully-realized social hub. What truly makes it worth choosing is the seamless transition it offers throughout the day. You can start with a delicious weekend brunch featuring favorites like the Breakfast Enchiladas or Steak & Eggs. Transition into an afternoon happy hour where you can enjoy small plates and great cocktails, and then settle in for a satisfying dinner with entrees such as the Grilled Chilean Salmon or the customer-recommended Chicken Enchiladas (often praised as the 'poblano enchiladas' by fans).
The outdoor patio is arguably the biggest draw, providing a beautiful, comfortable space—complete with shade and a fireplace for those rare cooler evenings—that captures the best of Arizona living. This is the spot that groups often highlight in reviews, describing it as a "really cool vibe" and a "fun spot" for gatherings.
Furthermore, their commitment to a diverse and inclusive environment, where all groups and even pets are welcome, solidifies its role as a true neighborhood cornerstone. Whether you’re a tourist looking for a slice of local Phoenix culture or a long-time resident needing a dependable, high-quality venue for any occasion, The Vig provides the perfect blend of delicious comfort food, sophisticated drinks, and an atmosphere that invites you to relax and stay awhile. It’s a versatile spot that you can rely on for a great meal, a memorable happy hour, and a fantastic night out.
The Vig Food & drink
Starters
- Edamame $9.00
steamed edamame with sea salt of chili-garlic-soy
- Nachos $14.00
Cheddar, queso, black beans, olives, jalapeños, green onions, tomatoes, salsa, crema, guacamole. add grilled chicken or crispy pork for an additional charge.
- Crisp Calamari $19.20
Calamari, shrimp, pickled onions, peppers, chipotle aioli, charred lemon
- Noble Pretzel $14.40
Served with queso and house mustard
- Fried Cauliflower $17.00
chipotle aioli, crispy onions, feta
- Chicken Wings $20.40
Choice of buffalo, sweet chili, or BBQ. Served with celery, carrots, and bleu cheese dressing
- Truffle Fries $14.40
with truffle goat cheese dip
- Guac & Salsa $16.80
Served with warm tortilla chips
- Chips & Salsa $9.60
- Chips & Guac $12.00
Dessert
- 2 Scoop Gelato $7.20
- Apple Pie $12.00
Vanilla gelato
- Bread Pudding $12.00
Vanilla gelato & caramel sauce
- Chocolate Cake $13.20
- 1 Scoop Gelato $3.60
Sandwiches
- Genuine Cheeseburger $22.80
american cheese, pickles, caramelized onions, lettuce, tomato, vig sauce, soft roll
- VIG Burger $25.20
Rovey dairy wagyu beef, cheddar cheese, avocado, balsamic onions, pickled jalapeño, house bacon, vig sauce. add an egg for an additional charge. consuming raw or undercooked meats, seafood or eggs may increase your risk of foodborne illness.
- Veggie Genuine Burger $19.20
veggie patty, american cheese, pickles, caramelized onions, lettuce, tomato, vig sauce, soft roll
- Hot Honey Chicken $22.80
Spicy honey, cheddar cheese, pickles, vinegar slaw, white BBQ sauce
- Veggie VIG Burger $21.60
- Turkey Club $21.00
House-smoked turkey & duroc bacon, tomatoes, iceberg lettuce, avocado, garlic aioli, country bread.
Tacos
- Shrimp Tacos $24.00
Served with habanero salsa
- Veggie Tacos $18.00
Served with tomatillo-avocado salsa
Vnc Neighborhood Menu
- Thai Noodles $20.40
spicy peanut sauce, egg, tofu, bean sprouts, green onion, cilantro, peanuts
- Smash Burger $20.00
- Harvest Salad $18.20
kale, quinoa, roasted sweet potatoes, pistachios, blueberries, golden raisins, apple cider vinaigrette
Coffee/Tea
- Cult Cold Brew $5.00
- Iced Tea $4.00
Soda
- Ginger Beer $4.00
- Coke Zero $4.00
- Lemonade $4.00
- Arnold Palmer $4.00
- Diet Coke $4.00
A crisp, refreshing taste you know and love with zero calories.
- Fiji $4.00
- Dr. Pepper $4.00
- Shirley Temple $4.00
- Red Bull $5.00
- Red Bull S/F $5.00
- Coke $4.00
The cold, refreshing, sparkling classic that America loves.
- Strawberry Lemonade $4.00
- Sprite $4.00
The cold, refreshing flavors of lemon and lime, perfectly blended.
- Root Beer $4.00
- Proper Hibiscus $7.00
- Ginger Ale $4.00
- Tonic $4.00
- Purezza Sparkling $4.00
Entrees
- Chicken Enchiladas $24.00
chicken tinga, Oaxaca cheese, poblano cream, roasted corn, pickled onions, cilantro, radish
- Fish & Chips $26.40
beer battered rockfish, crispy fries, creamy slaw, jalepeno tartar sauce
- Mac & Cheese $19.20
Cavatappi pasta, smoked cheddar cheese sauce
- Rigatoni Pesto $25.00
- Grilled Chilean Salmon $32.00
Roasted fingerling potatoes, cremini mushrooms, baby spinach, onions, lemon butter
- Steak Frites $33.60
parmesan truffle fries, chimichurri, broccolini
Brunch - Food (Copy)
- Breakfast Sandwich $19.20
choice of turkey sausage or smoked bacon, fried egg, american cheese, sriracha aioli, VIG potatoes, soft roll
- Buttermilk Pancakes $14.40
Blueberry compote and vanilla whipped cream
- Cinnamon Roll $12.00
Served with cream cheese frosting
- Chorizo Burrito $16.80
Housemade chorizo, scrambled eggs, onion, Vig potatoes, cheddar cheese, green chilis
- Breakfast Enchiladas $21.60
- Steak & Eggs $31.20
Grilled hangar steak, chimichurri, Vig potatoes, scrambled eggs, and grilled Noble bread
- Chilaquiles $19.20
Scrambled eggs, crisp corn tortillas, white cheddar, green chili pork, and jalapeno crema
- Avocado Toast $16.80
Grilled country bread, smashed avocado, cherry tomatoes, arugula
Kids
- Kids Mac & Cheese $13.00
- Kids Sliders & Fries $13.00
- Kids Salad $13.00
Romaine, cherry tomatoes, croutons, ranch dressing
- Kids Chicken Strips $13.00
Breaded and served with french fries
Soup & Greens
- Caesar Salad $15.00
- Grilled Chicken Chopped $22.80
Romaine lettuce, black beans, roasted corn, watermelon radish, cherry tomatoes, cotija cheese, pepitas, tortilla strips, avocado, avocado ranch
- Chopped Salad $18.00
romaine lettuce, black beans, roasted corn, watermelon radish, cherry tomatoes, cotija cheese, pepitas, tortilla strips, avocado, avocado ranch
- Pozole $18.00
Red chili spiced Mexican soup with pork, hominy, cilantro, avocado, radish, red onions, cabbage
- Asian Chicken Salad $21.00
The Vig Details
Service options
- Outdoor seating
- Curbside pickup
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
- Fireplace
- Great beer selection
- Great cocktails
- Great dessert
- Great wine list
- Live music
- Serves local specialty
- Sports
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Comfort food
- Happy hour drinks
- Happy hour food
- Hard liquor
- Late-night food
- Small plates
- Vegetarian options
- Wine
Dining options
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
- Tourists
- Transgender safespace
Planning
- Brunch reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
- High chairs
- Kids' menu
Parking
- Free parking lot
- Free street parking
- Parking
Pets
- Dogs allowed
The Vig Photos










The Vig Location
The Vig
8729 N Central Ave, Phoenix, AZ 85020, USA
The Vig Reviews
patiohappy hourburgerbrunchtacosappetizerbartendertequilasalmonmac and cheese
★ 5★ 4★ 3★ 2★ 1Great location. Really cool vibe inside and the food was great. Attended the vague with a group of 12 for a happy hour after work get together. Really a fun spot. We’ll probably go back and take advantage of the huge patio.
September 05 · John SchlozThis was the Ladero Vig which had a great atmosphere and super tequila bar for those who might be interested. Also I look forward to the fall when it's cooler outside to sit out on their beautiful patio. they also have great happy hour offerings. Would definitely recommend it. The poblano enchiladas were excellent as well as edamame for a starter.
September 05 · Kris M. G.We had a great time at The Vig—fantastic drinks, solid food, and stellar service from Tiana, who was both our server and bartender. She was friendly, attentive, and made some excellent cocktails.We started out on the patio, which is a nice spot, but between the humidity and the misters not doing much, we ended up moving inside. Definitely the right move.DRINKSDaily Mule (mezcal, pomegranate liqueur, vanilla) – Super refreshing, well balanced, and lightly sweet. I loved it, but my husband (a traditional mule loyalist) wasn’t a fan.Coug Cup (lemon vodka, elderflower, strawberry purée, prosecco) – Kind of like a floral strawberry lemonade. Pleasant, but a little underwhelming overall.Pineapple Sunrise (tequila, pineapple, hibiscus, lime) – Light and slightly sweet. The hibiscus really comes through. Comes with a Tajin rim, but I preferred it without.Blackberry Smash (bourbon, blackberry, lemon, mint) – As someone raised in Tennessee, this one felt like home. Smooth, fruity, and perfect for a southern summer night. This is the grown-up punch at the cookout. Hands down the best drink of the night. I rarely order a second of the same drink because I like to try new ones, but I got a second Blackberry Smash after our meal.FOODNoble Pretzel – Slightly over baked and had a mild burnt taste to the exterior, but still good. Queso was tasty, but pretty plain. The house mustard was a whole experience—sharp, PUNGENT, slightly sweet. It has a serious kick, in the best way.Vig Burger – Smelled incredible, and I had high hopes, but it didn’t quite live up to the aroma. It was juicy, seasoned and cooked well, but the guacamole made it messy, and the flavors didn’t fully come together for me. The fries started off fine but got overly salty as we got further into them.Overall, the drinks, service, and ambiance were fantastic. Tiana took great care of us and clearly knows her way around a cocktail shaker. The food was a little underwhelming, but I’ll definitely be back to try their brunch—especially if the drinks are anything like what we had at dinner.
June 17 · Ashley GillThe food was great. We had a business meeting with a variety of appetizers. Loved the $10 Monday night burger special. 🍔 The burger was tasty but a bit undercooked for my liking. It took a little longer than expected for the food to come out. The server was a little rough around the edges and not very personable. The Bread Pudding was amazing. 🤩
March 18 · Michael L. FrenchThe atmosphere here is definitely a vibe. The patio was so nice for dining. Our server was phenomenal and all of the food was delicious. I had never been to this location but I'm glad we decided on it for dinner. Also, the Coal Miner's Daughter lyrics were a fun find!
September 11 · Rebecca Hubbard (Beckatherecka36)
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