The Vig Introduce
Located in the heart of the popular Arcadia neighborhood, **The Vig** at 4041 N 40th St stands as the "OG" and a true Phoenix institution. It is more than just a restaurant; it is the quintessential upscale neighborhood tavern, designed from the ground up to be a fun, friendly, and vibrant community gathering spot. Combining the chic atmosphere of a cocktail bar with the cozy comfort of a local pub, The Vig has successfully carved out a unique space in the Valley's dining and nightlife scene since its inception.
The establishment masterfully blends a casual, cozy, and trendy atmosphere, attracting a diverse crowd from college students and local groups to tourists and friendly neighbors. With its mid-century soul, the physical space is welcoming, featuring a rustic copper bar, a flickering fireplace, and the star attraction: an award-winning, spacious outdoor patio that is often serviced by its own outside bar and provides a lively space for conversation, dining, and even a friendly game of bocce ball under the Arizona sky.
The culinary offerings lean into the "gastro-pub" territory, focusing on contemporary American cuisine with notable Southwestern and international twists. Their menu is creative yet approachable, offering high-quality dishes for brunch, lunch, and dinner, complemented by a substantial drink menu that features great beer, an extensive wine list, and expertly crafted cocktails. The promise of **fast service** and high-quality food, combined with live music and DJ sets, makes The Vig the ultimate all-in-one local hangout.
The Arcadia location is the original, and its longevity is a testament to its successful philosophy: providing great food, fantastic drinks, and a phenomenal social environment that encourages everyone to "leave better than before." Whether you're looking for a comfortable spot for solo dining, a vibrant setting for a group get-together, or a memorable date night, The Vig delivers an experience that captures the best of the Arcadia spirit.
Location and Accessibility
The Vig’s original location is nestled in the highly sought-after Arcadia neighborhood of Phoenix, situated at **4041 N 40th St, Phoenix, AZ 85018, USA**. This prime spot places it centrally within one of the city's most vibrant dining corridors, easily accessible from major streets and highways in Central and East Phoenix.
Accessibility is a key priority at The Vig, ensuring all members of the Arizona community can enjoy the tavern's offerings. The venue is fully compliant with modern accessibility standards, and the provided information confirms:
- **Wheelchair Accessibility:** This includes a **wheelchair accessible entrance**, a **wheelchair accessible parking lot**, a **wheelchair accessible restroom**, and **wheelchair accessible seating**, making the space comfortable and navigable for guests with mobility needs.
- **Parking:** Guests benefit from multiple convenient parking options, including a **free parking lot**, **free street parking**, and **on-site parking**, a significant convenience in a busy neighborhood like Arcadia.
- **Neighborhood Setting:** Located on the outskirts of the busy Arcadia neighborhood, the grey brick building is a distinctive landmark on the east side of 40th Street, making it easy to spot and find for both first-time visitors and regulars.
The focus on both easy vehicle access and full physical accessibility ensures that The Vig remains a true neighborhood hub for everyone.
Services Offered
The Vig is designed to accommodate various dining styles, social events, and times of day, providing a comprehensive range of services tailored to the dynamic Phoenix lifestyle:
- **Dining Service:** Offers **Brunch** (weekends starting at 10 am), **Lunch**, **Dinner**, and **Dessert**, all supported by professional **Table Service** in a comfortable **Seating** environment.
- **Takeout and Dine-in:** Guests can enjoy their meal in the lively space or opt for convenient **Takeout** service.
- **Outdoor Dining:** Features the popular, award-winning **Outdoor seating** patio, complete with **Dogs allowed outside** for pet owners and **Heated patios** to ensure year-round comfort in the desert climate.
- **Bar and Beverage Service:** Functions as a full **Bar**, **Cocktail bar**, and **Wine bar**, offering **Alcohol**, a **Great beer selection**, **Cocktails** (including Happy Hour drinks), **Hard liquor**, and a **Great wine list**.
- **Late-Night Service:** Caters to the evening crowd with **Late-night food** and drinks, with the bar typically staying open later than the kitchen.
- **Reservations:** **Accepts reservations**, with **Brunch reservations recommended** due to its popularity, utilizing a flexible **Planning** system.
- **Family-Friendly Amenities:** Provides a dedicated **Kids' menu** and **High chairs** for families dining with children.
- **Payment Options:** Convenient payment processing through **Credit cards**, **Debit cards**, and **NFC mobile payments**.
Features / Highlights
What makes The Vig a standout establishment in the Phoenix area can be distilled into its most beloved and celebrated features:
- **Award-Winning Patio:** Widely celebrated as one of the best outdoor dining and socializing spaces in the Valley, featuring a unique, lively, and open atmosphere with bocce ball courts and regular DJ sets.
- **Live Music and DJs:** Enhances the trendy atmosphere with a mix of **Live music** and resident DJs, making it an excellent destination for entertainment and nightlife, in addition to dining.
- **Exceptional Bar Program:** Boasts an extensive and thoughtful beverage menu, highlighted by a **Great cocktails** program (including the popular espresso martini) and a **Great wine list**, which is organized by flavor palate for easy navigation.
- **Diverse & Quality Menu:** Offers a sophisticated twist on pub fare, balancing **Comfort food** with **Healthy options** and **Small plates**. Menu staples include the highly-rated **Genuine Cheeseburger**, **Truffle Fries**, and specialties like the **Chicken Enchiladas** and **Steak Frites**.
- **Award-Winning Happy Hour:** Recognized for having one of the best happy hours in the Arcadia neighborhood, featuring specials on draft beer, house wine, signature cocktails, and a selection of food items like the **Noble Pretzel** and tacos.
- **Weekend Brunch:** A major draw in the area, offering a full range of morning favorites from **Avocado Toast** and **Buttermilk Pancakes** to savory items like **Chilaquiles** and **Steak & Eggs**, with special brunch cocktails available.
- **Cozy, Trendy Atmosphere with Fireplace:** The interior offers a warm and inviting setting, complete with a flickering **Fireplace**, making it cozy for a casual meal or a romantic evening, no matter the season.
- **Serves Local Specialty:** The menu's incorporation of Southwestern influences, such as the **Pozole**, **Chicken Enchiladas**, and various tacos, reflects a commitment to the local culinary landscape.
Contact Information
To plan your visit to this renowned Arcadia tavern, please use the following contact details for The Vig:
Address: 4041 N 40th St, Phoenix, AZ 85018, USA
Phone: (602) 553-7227
Mobile Phone: +1 602-553-7227
The Vig at Arcadia is open daily, with operating hours typically running from 11 am to 10 pm on weekdays (and often later on weekends) and opening early at 10 am on Saturdays and Sundays for their highly anticipated Brunch service. Happy Hour is available Monday through Friday from 3 pm to 6 pm.
What is Worth Choosing
For any local Arizona resident or visitor, The Vig is an essential choice because it truly offers a complete and superior social dining experience that few other establishments can match. It’s not just about the food; it's the **vibe, the service, and the versatility**. The reviews consistently praise the **lovely staff** and **great service**, demonstrating a consistent commitment to a high-quality guest experience that goes beyond the plate.
You should choose The Vig for its **award-winning patio and lively entertainment**. In a city famous for its great weather, having a comfortable, well-designed outdoor space with bocce ball and live music creates a uniquely enjoyable atmosphere. It’s the perfect place to unwind after a long Arizona workday or to enjoy a sun-drenched weekend afternoon.
Furthermore, the menu and bar selections ensure there is something for every craving and occasion. Whether you are judging the bar by the quality of its **espresso martini**, seeking the ultimate comfort in their famous **Bread Pudding**, or diving into a premium entrée like the **Steak Frites** or **Grilled Chilean Salmon**, the culinary quality is consistently high. The Vig delivers upscale tavern food and an extensive cocktail and wine program in a setting that remains casual and approachable. It is the perfect Phoenix spot for a **Quick bite** during happy hour, a decadent **Brunch** on a Sunday, or a trendy spot for **Late-night food**, solidifying its reputation as the ultimate neighborhood hangout in the Arcadia area.
The Vig Menu
The Vig - Soda
- Coke $4.00
- Diet Coke $4.00
- Coke Zero $4.00
- Dr. Pepper $4.00
- Ginger Ale $4.00
- Root Beer $4.00
- Sprite $4.00
- Red Bull $5.00
- Red Bull S/F $5.00
- Arnold Palmer $4.00
- Fiji $4.00
- Ginger Beer $4.00
- Lemonade $4.00
- Proper Hibiscus $7.00
- Purezza Sparkling $4.00
- Shirley Temple $4.00
- Strawberry Lemonade $4.00
- Tonic $4.00
The Vig - Coffee/Tea
- Cult Cold Brew $5.00
- Iced Tea $4.00
The Vig - Starters
- Chicken Wings $20.40
- Crisp Calamari $19.20
- Edamame $9.00
- Fried Cauliflower $17.00
- Guac & Salsa $16.80
- Nachos $14.00
- Noble Pretzel $14.40
- Truffle Fries $14.40
- Chips & Salsa $9.60
- Chips & Guac $12.00
The Vig - Soup & Greens
- Asian Chicken Salad $21.00
- Asian Salad $15.00
- Caesar Salad $15.00
- Chopped Salad $18.00
- Grilled Chicken Chopped $22.80
- Pozole $18.00
The Vig - Entrees
- Chicken Enchiladas $24.00
- Fish & Chips $26.40
- Mac & Cheese $19.20
- Steak Frites $33.60
- Rigatoni Pesto $25.00
- Grilled Chilean Salmon $32.00
The Vig - Sandwiches
- Genuine Cheeseburger $22.80
- Hot Honey Chicken $22.80
- Turkey Club $21.00
- Veggie Genuine Burger $19.20
- Veggie VIG Burger $21.60
- VIG Burger $25.20
The Vig - Tacos
- Shrimp Tacos $24.00
- Veggie Tacos $18.00
- Carne Asada Tacos $19.00
The Vig - Kids
- Kids Sliders & Fries $13.00
- Kids Chicken Strips $13.00
- Kids Mac & Cheese $13.00
- Kids Salad $13.00
The Vig - Dessert
- Bread Pudding $12.00
- Apple Pie $12.00
- Chocolate Cake $13.20
- 1 Scoop Gelato $3.60
- 2 Scoop Gelato $7.20
The Vig - Arcadia Neighborhood Menu
- Thai Noodles $20.40
- Smash Burger $20.00
- Crispy Spicy Tuna $20.00
- Brussels Sprouts $14.00
- Harvest Salad $18.20
- Ribeye Cheesesteak $26.00
- Shrimp Linguine $32.40
The Vig - Brunch - Food (Copy)
- Avocado Toast $16.80
- Breakfast Enchiladas $21.60
- Breakfast Sandwich $19.20
- Buttermilk Pancakes $14.40
- Chilaquiles $19.20
- Chorizo Burrito $16.80
- Cinnamon Roll $12.00
- Steak & Eggs $31.20
The Vig Details
Service options
- Outdoor seating
- Takeout
- Dine-in
- Delivery
Highlights
- Fast service
- Fireplace
- Great beer selection
- Great cocktails
- Great dessert
- Great wine list
- Live music
- Serves local specialty
- Sports
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Comfort food
- Happy hour drinks
- Happy hour food
- Hard liquor
- Healthy options
- Late-night food
- Quick bite
- Small plates
- Wine
Dining options
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
- Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- College students
- Groups
- LGBTQ+ friendly
- Tourists
Planning
- Brunch reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- High chairs
- Kids' menu
Parking
- Free parking lot
- Free street parking
- On-site parking
- Parking
Pets
- Dogs allowed outside
The Vig Photos










The Vig Location
The Vig
4041 N 40th St, Phoenix, AZ 85018, USA
The Vig Reviews
patiohappy hourbrunchvalet parkinglive musicposolebandbloody marypretzelbread pudding
★ 5★ 4★ 3★ 2★ 1Lovely staff and great service. Our server helped us have a fun evening. Steam was great, loved the pretzel and house mustard, bread pudding was to die for
August 27 · Charles EisenhauerHad a fantastic all around experience. To start the espresso martini was great (that is my favorite way to judge a bar). We had Cameron as our server, he did a fantastic job, very sharp and attentive. Yeah, atmosphere was great. Food and the appetizers were fantastic as well.
September 20 · ZacharyWent to the Vig for Saturday brunch and I liked that it was not crowded at all. I sat at the bar with friends. I like that they have gluten-free options. I ordered the Breakfast enchiladas and they were delicious. I plan on going again and ordering that same dish.
June 15 · ErikaThe food was delicious. We started with some drinks. My wife ordered the Strawberry Fields and I ordered the Huss Vig Ale. Both were great and refreshing. The chips with guac and salsa were a perfect way to start. I’ve never had salsa like this and it was so good. They slow roast their tomatoes and combined with the other flavors it was very good without being so hot you can’t taste it. We ordered the Burgers for our mains. The Genuine Cheeseburger was delicious and the meat combination with the Vig sauce made it hit the spot. We would highly recommend. If we lived in town this would be a on our regular list to go to.
May 13 · Sean AWhat a beautiful evening to sit outside and enjoy dinner! The outdoor ambiance is romantic and peaceful! As soon as we walked up we smelled the steak! So that is what we got, the steak with the chimichurro with the parmesan fries, delicious and full of flavor, looking at the menu everything looks wonderful so I will definitely return for another visit!
October 13 · Jennifer Gass
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