First Watch Phoenix AZ: Fresh, Farm-to-Table Breakfast and Brunch on Central Avenue

First Watch Introduce

First Watch, the acclaimed daytime café, has firmly established itself as a leading destination for breakfast, brunch, and lunch enthusiasts in the heart of Phoenix, Arizona. Located conveniently on Central Avenue, this restaurant offers a refreshing approach to morning dining, focusing on fresh, high-quality ingredients and a commitment to preparing every dish to order. It’s a favorite among local Arizonans for its diverse menu that successfully balances traditional comfort food with innovative, health-conscious creations.

The atmosphere at the Phoenix location is designed to be inviting, featuring a casual, cozy, and trendy environment that makes it suitable for all occasions—whether it's a quick, solo bite or a leisurely weekend brunch with family and friends. The restaurant is widely recognized for its high standards of service, with customers frequently highlighting the "fast service" and the quality of both the "great coffee" and "great tea selection," ensuring a satisfying start to any day.

Distinguishing itself from traditional breakfast spots, First Watch offers a broad spectrum of dining options. This includes classic favorites like The Traditional and a variety of gourmet Omelets and Frittatas, alongside a robust menu of healthier fare, power bowls, and creative signature "Eggs-clusives." The restaurant proudly caters to a diverse clientele, featuring extensive vegan, vegetarian, and healthy options, all while maintaining a welcoming stance towards families, groups, and the LGBTQ+ community, reinforcing its status as an inclusive, neighborhood hub in Phoenix.

For those looking for a vibrant, flavorful, and convenient daytime dining experience in the Valley, First Watch on Central Avenue presents an excellent choice. Its reputation for freshness, variety, and friendly service makes it a must-try for both long-time residents and visitors exploring the local food scene.

Location and Accessibility

The First Watch location is ideally situated in a bustling part of Phoenix, Arizona, making it highly accessible for the local community and those working in the Central Avenue corridor. The exact location is:

3110 N Central Ave, Phoenix, AZ 85012, USA

The restaurant is dedicated to providing an inclusive experience for all patrons, as evidenced by its comprehensive accessibility amenities:

Wheelchair accessible entrance: Provides smooth entry and exit for guests with mobility needs.
Wheelchair accessible parking lot: Dedicated spaces are available for convenient, safe parking.
Wheelchair accessible restroom: Ensures comfort and convenience for all diners.
Wheelchair accessible seating: The dining area is designed to accommodate various seating requirements.

In terms of logistics, the restaurant makes it easy for guests to visit:

Free parking lot: Ample off-street parking is available to minimize hassle upon arrival.
Free street parking: Additional parking can be found on nearby streets, offering flexibility.

The convenience of the location, coupled with the commitment to accessibility, ensures that every Arizona user can enjoy the dining experience without difficulty.

Services Offered

First Watch offers multiple service methods and caters to a wide range of dining occasions, adapting to the modern needs of its Phoenix clientele:

Dine-in: Full table service in a casual, cozy, and trendy environment.
Outdoor seating: A great option for enjoying the pleasant Arizona weather, often featuring misters to maintain comfort even on warmer days.
Takeout: Quick and convenient service for those on the go.
Delivery and No-contact delivery: Provides the flexibility to enjoy the menu at home or at the office.
Table service: Full-service dining is provided for all meals.
Dining Options: Available for Breakfast, Brunch, Lunch, and even small Dessert offerings.
Amenities: Includes a Restroom, Wi-Fi, and a family-friendly atmosphere with a Kids' menu, High chairs, and Has changing table(s).
Crowd Inclusivity: Known for being Family-friendly, accommodating Groups, and being explicitly LGBTQ+ friendly and a Transgender safespace.

Features / Highlights

The menu at First Watch is a compelling blend of nourishing and indulgent choices, highlighted by several signature dishes and health-conscious commitments:

Fresh and Innovative Classics: Signature “Eggs-clusives” like the popular Chickichanga® and the versatile Farm Stand Breakfast Tacos showcase the restaurant’s creative flair. The four variations of Eggs Benedict, including Florentine and Smoked Salmon, offer gourmet options for brunch enthusiasts.
Specialty Pancakes and French Toast: The Middle Griddle features unique items such as the highly-praised Lemon Ricotta Pancakes and the fruit-topped Floridian French Toast, elevating standard griddle fare.
Focus on Health and Dietary Needs: A dedicated "Healthier Side" menu offers nutritious meals like the Healthy Turkey™, Avocado Toast, and the A.M. Superfoods Bowl. The restaurant also provides a wide array of Offerings, including:
- Vegan options and Vegetarian options
- Healthy options and Organic dishes
- Comfort food and Quick bite plates
Seasonal and Limited-Time Features: As noted by customers, the restaurant often features seasonal specialties, such as the delicious Maple Bacon Croissant Sandwich, ensuring the menu remains fresh and exciting.
Beverage and Service Quality: The “Great coffee” and “Great tea selection” are major highlights, perfect for fueling the day. The inclusion of Alcohol also makes it a great spot for weekend brunch cocktails.

Contact Information

For Phoenix residents interested in visiting or utilizing the takeout and delivery services, the contact and location details are:

Address: 3110 N Central Ave, Phoenix, AZ 85012, USA

Phone: (602) 248-3897

Mobile Phone: +1 602-248-3897

It is always recommended to call ahead, especially during peak weekend brunch hours, or to use their online waitlist feature, which many customers appreciate for saving time.

What Is Worth Choosing First Watch

Choosing First Watch on Central Avenue is an excellent decision for anyone in the Arizona area looking for a premium daytime dining experience that prioritizes freshness and variety. What truly sets this restaurant apart is its commitment to serving creative, made-to-order meals in an atmosphere that is welcoming to absolutely everyone. Unlike many other breakfast spots that focus on heavy, greasy options, First Watch provides ample opportunities for both indulging in comfort food and maintaining a healthy diet with its robust selection of superfood bowls, wraps, and vegan choices.

For the typical busy Phoenix local, the fast service and the range of convenient options—including outdoor seating with misters, no-contact delivery, and plenty of free parking—make the dining experience seamless and enjoyable, even in the summer heat. Whether you are a solo diner looking for a quick, quality meal before work or part of a large family gathering seeking an inclusive, accommodating environment with excellent amenities for children, First Watch fits the bill.

In essence, First Watch delivers more than just a meal; it offers a bright, cheerful, and professionally managed start to the day. With a menu that continually surprises and delights, from the savory Frittata Rustica to the delectable Lemon Ricotta Pancakes, it is a consistent, high-quality, and highly recommended cornerstone of the Phoenix breakfast and brunch scene.

First Watch Menu

Classic Favorites
The Traditional
Two fresh cage-free eggs any style with your choice of bacon, smoked ham, savory chicken sausage patties, turkey or pork sausage links. Served with whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Substitute Udi’s Gluten Free toast at no additional charge.
Tri-Fecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of bacon, savory chicken sausage patty, turkey or pork sausage link.

Omelets and Frittatas
Bacado
Bacon, avocado and Monterey Jack. Topped with sour cream and served with a side of housemade Pico de gallo.
Ham & Gruyere
Smoked ham, Gruyere cheese and fresh herbs.
Chile Chorizo
Chorizo, avocado, green chilies, roasted onions, Cheddar and Monterey Jack, Topped with all -natural sour cream and served with a side of housemade pico de gallo.
Morning Market Veg
House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.
Inspired Italian
Italian sausage, house-roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
The Works
Ham, bacon, sausage, house-roasted Crimini mushrooms, onions and tomatoes with Cheddar and Monterey Jack. Topped with all-natural sour cream.
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan cheese. Served with ciabatta toast.
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with ciabatta toast.

The Healthier Side
Healthy Turkey™
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta. Served with whole grain artisan toast and all-natural preserves.
Avocado Toast
Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two basted eggs*.
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit, nuts and our housemade granola.
Steel-Cut Oatmeal
Made-to-order topped with house-marinated berries, fresh sliced banana and pecans. Served with low-fat milk, brown sugar and a fresh baked muffin of the day.
Tri-Athlete®
Egg white omelet with house-roasted Crimini mushrooms, onions, tomatoes and green chillies. Served with housemade pico de gallo, whole grain artisan toast, all-natural house preserves and fresh fruit.
Power Wrap™
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
A.M. Superfoods Bowl
Coconut milk chia seed pudding with fresh bananas, berries, blackberry preserves and housemade granola. Served with whole grain artisan toast topped with almond butter and Maldon sea salt.

First Watch Eggs-clusives
Chickichanga®
Whipped eggs with spicy all-natural white-meat chicken, chorizo sausage, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and sour cream. Served with fresh fruit and fresh, seasoned potatoes.
Eggs Benedict - Classic
Two poached cage-free eggs* atop toasted ciabatta piled high with smoked ham and vine-ripened tomato and covered with hollandaise. Served with lightly dressed organic mixed greens.
Eggs Benedict - Florentine
Two poached cage-free eggs* atop toasted ciabatta piled high with fresh baby spinach, avocado and vine-ripened tomato and covered with hollandaise. Served with lightly dressed organic mixed greens.
Eggs Benedict - BLT
Two poached cage-free eggs* atop toasted ciabatta piled high with bacon, vine-ripened tomato, avocado and lemon-dressed arugula and covered with hollandaise. Served with lightly dressed organic mixed greens.
Eggs Benedict - Smoked Salmon
Two poached cage-free eggs* atop toasted ciabatta piled high with Wild Alaska Smoked Sockeye Salmon, red onion and vine-ripened tomato and covered with hollandaise. Served with lightly dressed organic mixed greens.
The Elevated Egg Sandwich
Fresh, over-easy cage-free egg* with bacon, Gruyere cheese, fresh smashed avocado, mayo and lemon dressed arugula on a brioche bun. Served with fresh, seasoned potatoes.
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with scrambled eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack cheeses. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
Skillet Hash - Farmhouse
Two cage-free eggs* any style atop fresh, seasoned potatoes, bacon, avocado, house-roasted onions and tomatoes, Cheddar and Monterey Jack. Served with whole grain artisan toast.
Skillet Hash - Parma
Two cage-free eggs* any style atop fresh, seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with whole grain artisan toast.
Skillet Hash - Market
Two cage-free eggs* any style atop fresh, seasoned potatoes, house-roasted Crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted Mozzarella and herbed Goat cheese. Served with whole grain artisan toast.
Biscuits and Turkey Sausage Gravy with Eggs
Freshly baked, housemade biscuits with savory turkey sausage gravy. Served with two fresh cage-free eggs" any style and fresh, seasoned potatoes.

Power Bowls
Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EV00. Topped with two basted cage-free eggs*.
Pesto Chicken Quinoa Bowl
Protein-packed quinoa mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta crumbles and fresh herbs.

The Middle Griddle
Multigrain Pancakes
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Crunch, Carrot Cake.
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a "mid-stack" of two pancakes topped with marinated berries and creamy lemon curd.
Belgian Waffle
Our light and airy waffle with a side of warm, berry compote.
French Toast
Custard-dipped, thick-cut brioche bread topped with whipped butter and powdered cinnamon sugar.
Floridian French Toast
Thick-cut brioche with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.

Sandwiches
Monterey Club
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack and mayo on sourdough.
BLTE®
The classic BLT plus an over-hard cage-free egg, Monterey Jack and mayo on artisan whole grain.
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti on a brioche bun.
Market Veggie
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella cheese on grilled artisan whole grain.
Roast Beef & Havarti
Roast beef, Horseradish Havarti, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side.
Ham & Gruyere Melt
Smoked ham, tomato and melty Gruyere cheese with Dijonnaise on grilled artisan brioche.
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise.
Chicken Salad Melt
All-natural white-meat chicken salad made with apples, raisins and celery served open-faced on grilled artisan whole grain. Topped with tomato and melted Monterey Jack.

Salads
Superfood Kale
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in our refreshing maple-lemon vinaigrette.
Chicken Avocado Chop
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla chips with a citrus chipotle dressing.
Cobb
Organic mixed greens, bacon, turkey breast, egg, tomatoes, avocado and Bleu cheese crumbles with ranch dressing.
Sweet Honey Pecan
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Drizzled with warm honey Dijon dressing.

First Watch Details

Service options
Outdoor seating
No-contact delivery
Delivery
Takeout
Dine-in

Highlights
Fast service
Great coffee
Great tea selection

Popular for
Breakfast
Solo dining

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot
Wheelchair accessible restroom
Wheelchair accessible seating

Offerings
Alcohol
Coffee
Comfort food
Healthy options
Organic dishes
Quick bite
Small plates
Vegan options
Vegetarian options

Dining options
Breakfast
Brunch
Lunch
Dessert
Seating
Table service

Amenities
Restroom
Wi-Fi
Wi-Fi

Atmosphere
Casual
Cozy
Trendy

Crowd
Family-friendly
Groups
LGBTQ+ friendly
Locals
Tourists
Transgender safespace

Payments
Credit cards
Debit cards
Credit cards

Children
Good for kids
Has changing table(s)
High chairs
Kids' menu

Parking
Free parking lot
Free street parking
Parking

First Watch Photos

First Watch Location

First Watch

Arizona Maricopa County Phoenix Midtown North Central Avenue

3110 N Central Ave, Phoenix, AZ 85012, USA

First Watch Reviews

An average rating of ★4.5 from 1497 user reviews.

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★ 5★ 4★ 3★ 2★ 1

Had a nice breakfast here at First Watch. It's funny how there are two locations around 3 min away from each other. But we ended up at this one because the other spot had no parking.We ordered the Fritatta Rustica and the Elevated Egg Sandwich without bacon. Food was good, had nice flavor although the potatoes were undercooked. The menu is honestly amazing and has so many dishes I'd like to try.
July 04 · Sean Bennett
If I were at that food, so good had the Maple bacon croissant sandwich, delicious, 10 out of 10 service was amazing. Got sat outside and was able to eat in solitude away from me, everyone inside inside seating does get pretty busy. They have great shading and mister's outside to keep it relatively cool. Even in the summer, definitely recommend this place.
August 24 · Citi Limits Parkour
We found this place by accident — we were just looking to pass some time and randomly chose First Watch. It was super busy, and we waited about 15 minutes for a table. But once we had our breakfast, we understood why — everything was absolutely top quality and insanely delicious!We didn’t expect it to be that good, so we didn’t take any photos beforehand... but to prove our point, sorry — all we have are photos of our empty plates! 😄Highly recommend — definitely worth the wait!
August 04 · Irina Anderson
Super solid breakfast place that I enjoy very much. Comfortable seating and many options for eating inside or outside. I was surprised that the coffee wasn’t free but it was $4 and included the pot.
October 08 · Danielle
Today I graduate and I wanted to have a nice breakfast with my son and mom for their first time at First Watch & Tamiko was an amazing host very nice accommodating and friendly the service and food was awesome highly recommend coming to this location!
August 15 · Alita