First Watch Introduce
For Arizona residents who believe the first meal of the day should be the best, First Watch in Phoenix's Ahwatukee neighborhood stands out as a premier destination. This popular establishment is much more than a typical breakfast spot; it is a full-service experience dedicated to serving a fresh, innovative, and high-quality breakfast, brunch, and lunch menu. The restaurant operates under the philosophy of “Follow the Sun,” which means they are dedicated to sourcing the freshest ingredients of the season and preparing every dish to order.
The culinary focus at First Watch skillfully balances classic comfort food with contemporary, healthy choices. Patrons can find traditional favorites like The Traditional Breakfast, classic French Toast, and enormous Multigrain Pancakes, alongside more elevated and health-conscious options. The menu features organic dishes, vegan options, and vegetarian choices, ensuring that everyone in the family or group can find something satisfying and delicious. Their rotating seasonal menu is a major highlight, consistently introducing innovative, chef-driven creations and fresh juices that reflect the peak flavors of the moment, offering a reason for even regular patrons to return.
Operating daily from 7:00 a.m. to 2:30 p.m., First Watch caters specifically to the morning and early afternoon crowd. This unique structure ensures that the kitchen and staff are entirely focused on delivering an exceptional breakfast and lunch experience. The atmosphere is consistently described as bright, casual, cozy, and trendy, providing a welcoming setting perfect for anything from a productive solo dining session to a relaxed meal with the whole family or a large group. Coupled with A+ service and great engagement from the staff, it’s a spot where the food, service, and ambiance are always in season.
The Ahwatukee location of First Watch is conveniently situated in South Phoenix, making it an easy drive for residents across the Chandler, Tempe, and surrounding Valley areas. The specific address is:
- 4723 E Ray Rd, Phoenix, AZ 85044, USA
The restaurant’s planning prioritizes accessibility for all members of the Arizona community. Key accessibility features include:
- Wheelchair accessible entrance.
- Wheelchair accessible parking lot.
- Wheelchair accessible restroom, which also features a changing table for parents with small children.
- Wheelchair accessible seating options.
Parking is hassle-free for guests, with free parking available in the lot as well as free street parking nearby. For those gorgeous Arizona mornings, or simply for patrons who prefer to dine outdoors, outdoor seating is available.
First Watch in Ahwatukee provides a range of services designed for convenience, quality, and an excellent dining experience:
- Dine-in: Offering full table service in a bright, modern, and comfortable setting.
- Takeout: Meals can be conveniently ordered ahead for quick pickup.
- Delivery & No-Contact Delivery: Available through online ordering, providing fresh meals right to your door.
- Outdoor Seating: A great option for enjoying a meal in the pleasant Arizona weather.
- Breakfast, Brunch, and Lunch: The core focus of the restaurant, served seven days a week from 7:00 a.m. to 2:30 p.m.
- Catering: While not explicitly listed as a service block, the menu items are often suitable for group catering and large orders.
- Dietary Options: Extensive menu offerings include healthy options, organic dishes, vegan options, and vegetarian options.
First Watch has earned its status as an Ahwatukee favorite through several key features:
- Rotating Seasonal Menu: The 'Follow the Sun' approach means the menu constantly features fresh, innovative dishes and juices that showcase ingredients at their peak, ensuring a new experience with every season. Past favorites include the Honey Chipotle Chicken Hash and various Pumpkin-spiced creations.
- Exceptional Coffee Program: The restaurant is known for its "Project Sunrise Coffee," a premium, full-flavored coffee often left in a pot at the table. Customers praise the great coffee, with options for cold brew, decaf, and various dairy alternatives like oat milk.
- Health-Conscious and Varied Offerings: The menu includes specific 'Healthier Side' items like the A.M. Superfoods Bowl and Avocado Toast, alongside high-protein Power Bowls and a wide array of Omelets and Frittatas, catering to diverse dietary goals.
- Friendly and Efficient Staff: Patrons consistently highlight the fantastic service, friendly staff, and great engagement, making the dining experience an enjoyable one.
- Inclusive and Family-Friendly Environment: The atmosphere is welcoming to all, explicitly being LGBTQ+ friendly and a Transgender safespace. It is also excellent for families, offering a dedicated Kids' Menu, high chairs, and a changing table.
- Great Tea Selection: Along with excellent coffee, the selection of hot organic herbal teas and fresh-brewed iced teas (like Blackberry) is a noted highlight.
For local Phoenix area residents, the contact details for the First Watch Ahwatukee location are:
- Address: 4723 E Ray Rd, Phoenix, AZ 85044, USA
- Phone: (480) 520-3513 or +1 480-520-3513
For Arizonans prioritizing quality, freshness, and variety in their morning and afternoon meals, First Watch in Ahwatukee is an unmatched choice. It stands out from typical breakfast joints by offering chef-driven innovation—you will find options here, such as the Honey Chipotle Chicken Hash or the creative seasonal French Toast, that you simply won't find anywhere else. The restaurant's dedication to using high-quality ingredients, including cage-free eggs and fresh, all-natural products, ensures a difference in taste and quality that is immediately noticeable.
Furthermore, the entire experience is designed for comfort and convenience. The bright, upscale casual decor, the provision of amenities like Wi-Fi and ample free parking, and the consistently high level of staff service create a dining environment that makes every visit a pleasure. Whether you are craving a hearty portion of comfort food, a large and filling Cobb salad for lunch, or a nutrient-packed Superfoods Bowl, First Watch successfully delivers a consistently great food, service, and atmosphere combination that makes it a highly recommended local favorite in the greater Phoenix area.
First Watch Details
Service options
- Outdoor seating
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Highlights
- Great coffee
- Great tea selection
Popular for
- Breakfast
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Coffee
- Comfort food
- Healthy options
- Organic dishes
- Quick bite
- Small plates
- Vegan options
- Vegetarian options
Dining options
- Breakfast
- Brunch
- Lunch
- Dessert
- Seating
- Table service
Amenities
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
- Tourists
- Transgender safespace
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- Credit cards
Children
- Good for kids
- Has changing table(s)
- High chairs
- Kids' menu
Parking
- Free parking lot
- Free street parking
- Parking
First Watch Photos










First Watch Location
First Watch
4723 E Ray Rd, Phoenix, AZ 85044, USA
First Watch Reviews
atmosphereserverbrunchfood and servicepricespotatoesbaconchoicefrittatahoney chipotle chicken
★ 5★ 4★ 3★ 2★ 1Soo seriously enjoyed breakfast at FirstWatch in Ahwatukee! I ordered the Honey Chipotle chicken hash with the blazing dragon fruit drink - both seasonal options, so hurry and get to your nearest location! Also had fantastic service and engagement from our waitress Julie! Great food, service and atmosphere are always in season!
September 27 · Jamette ButlerAbsolutely wonderful lunch place. I didn’t realize that they serve sandwiches & soups for lunch. I had the Cobb salad and it was a large filling portion. The decor is upscale casual and very bright inside. Staff are friendly and work very hard to ensure you have a nice time. A+ service.
July 22 · Karen DLoved the decor and feel inside. Wide and open. Service was good. Food was ok. Will give it another shot. The hollandaise sauce had an overpowering lemon flavor. Tasted like eggs Benedict with key lime pie. The side potatoes were crispy and delicious. Power wrap was very good, the side of fruit was very fresh. The arugula didn’t mix well with the BEC and it was very greasy. Bloody Marys were ok, definitely not the best or worst. They came with cute self serving jars. They couldn’t make them spicy but gave us hot sauce to do so ourselves. Overall, mostly satisfied.
May 27 · Trish WrightAlways a great dining experience at First Watch no matter the location. This was our first time at the location on Ray Road. Happy that it wasn’t crowded and we got a table right away. Our server Julie was outstanding. Food came out fast and hot. Julie was extremely attentive to us and we didn’t need much. A exceptional experience and we will be back. The honey chipotle chicken hash and farmhouse hash were yummy.
October 09 · Monica ReedI like the things that are good. I also like to introduce people to things that are good.So-This is the good thing you have been missing in your life. I waited 40 minutes for a table today. I was happy to do so. First Watch is worth the wait.1- Ambiance: Open and inviting. Clean. Great AC. Super busy but never feels crowded.2- Staff: This is where they shine, the staff has always been kind and friendly. They move through the restaurant without rushing, they are busy but not hectic.3- Food: Breakfast can be boring sometimes. It can also be formulaic. First watch breaks from this model in several ways. First, the rotating specials are creative and unique. I just had a watermelon wake-up, it’s a combination of watermelon, pineapple, lime and mint. There is a green lime salt/sugar rim added to it. It doesn’t have to have the salt/sugar rim. It’s just fine without it. The salt/sugar didn’t need to be a beautiful green color. It didn’t need to be this good. But it is.Small attention to things is a sign of care.And isn’t that why we all go out to eat?
June 22 · Brendan McCarthy
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